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Four questions that qualify a lead on the first call

Budget, need, timeline and decision-maker: how to ask them naturally, in any language, and what to do with the answers.

By the Konvrs team · 20 October 2026 · 4 min read

The four questions

  1. Need: what are you looking for?
  2. Budget: what range works for you?
  3. Timeline: by when do you want to decide?
  4. Decision-maker: who else is involved?

How to ask

Ask one thing at a time, accept approximate answers and repeat back what you heard. Konvrs agents save each answer on the lead so your team sees it before they call.

What to do with the answers

  • Hot: book the next step on the spot.
  • Warm: schedule a call-back.
  • Not now: tag and revisit later.

Put it into practice